Total leads
100
Lead volume in the current scenario
DREAMS Digital ADs lead planning model
DREAMS Digital ADs for digital marketing profit planning.
Use DREAMS Digital ADs to map digital marketing campaigns from advertising spend to lead cost, revenue per lead, and profit. If you split deals with a closer, add the split percentage and the calculator will show retained revenue and final profit instantly.
Input model
4 fields
Calculated automatically
Lead cost
Optional field
Closer split %
Live calculator
Profit snapshot
ROI
380%
Calculated lead cost
$25.00
Revenue after split
$12,000.00
Total profit
$9,500.00
Profitable. Profit is based on revenue per lead, optional closer split, and total advertising spend.
Calculated lead cost
$25.00
Advertising spend divided by total leads
Gross revenue
$12,000.00
Revenue per lead multiplied by total leads
Closer split
$0.00
0% paid out to the closer
Revenue after split
$12,000.00
Revenue remaining after closer share
Total profit
$9,500.00
Profitable · $95.00 profit per lead
Formula logic
Spend, leads, split, and profit in one view.
The calculator derives lead cost from advertising spend and lead volume. It then estimates gross revenue from revenue per lead, subtracts any closer split, and calculates final profit after ad spend.
Lead cost formula
Lead cost = advertising spend ÷ number of leads
$2,500.00 ÷ 100 = $25.00
Revenue formula
Gross revenue = revenue per lead × number of leads
$120.00 × 100 = $12,000.00
Split formula
Closer split = gross revenue × split percentage
$12,000.00 × 0% = $0.00
Profit formula
Profit = revenue after split − advertising spend
$12,000.00 − $2,500.00 = $9,500.00
Use case
Built for quick lead economics and deal-split planning.
Use this version when you want to start from ad spend, figure out your real lead cost, and understand how closer splits change your final margin before committing to a campaign.
Best when starting from spend
The tool begins with advertising spend and works forward into lead cost and profit.
Split-friendly model
Add a closer split percentage to see how shared deals reduce retained revenue.
Easy to extend
The structure is ready for future fields like close rate, overhead, or average deal size.
Research and Development sample campaign
Example campaign economics at the bottom line.
This sample uses a campaign cost of $10,000.00, 900 leads, and close-rate examples of 5%, 10%, and 15%. It also compares outcome scenarios with $3,000.00 and $5,000.00 profit per close.
Campaign cost
$10,000.00
Total leads
900
Cost per lead
$11.11
Sample campaign outcomes
Assumption: profit per close means profit from each closed deal before subtracting the campaign cost.
| Close rate | Estimated closes | Profit at $3,000 / close | Profit at $5,000 / close |
|---|---|---|---|
| 5% | 45 | $125,000.00 | $215,000.00 |
| 10% | 90 | $260,000.00 | $440,000.00 |
| 15% | 135 | $395,000.00 | $665,000.00 |
Additional sample leads
Example lead buys from recent campaign batches.
These examples show how lead volume and cost per lead can vary from campaign to campaign. The table estimates batch spend from the lead count and cost per lead so you can compare real buying patterns more quickly.
Total leads
1,121
Estimated spend
$6,222.29
Weighted average CPL
$5.55
Sample lead batches
Estimated spend is calculated as leads multiplied by cost per lead.
| Campaign | Leads | Cost per lead | Estimated spend |
|---|---|---|---|
| Campaign 1 | 471 | $3.84 | $1,808.64 |
| Campaign 2 | 505 | $6.35 | $3,206.75 |
| Campaign 3 | 40 | $8.28 | $331.20 |
| Campaign 4 | 105 | $8.34 | $875.70 |
R&D tax credit lead pricing
Tiered pricing for Research and Development tax credit leads.
This pricing section outlines tiered buying options for Research and Development tax credit leads. Every tier keeps a 100-lead minimum and pairs price per lead with a split percentage so buyers can compare entry points more clearly.
Lowest CPL tier
$15.00
Highest split tier
80%
Minimum order
100
Included support
Leads include weekly training from phone appointment setters and sales professionals with over 25 years of experience, giving buyers ongoing support beyond the lead delivery itself.
Pricing tiers
Per-lead pricing with split structure
The estimated minimum buy is based on the 100-lead minimum in each tier.
| Price per lead | Split | Minimum leads | Estimated minimum buy |
|---|---|---|---|
| $30.00 | 80% | 100 | $3,000.00 |
| $25.00 | 70% | 100 | $2,500.00 |
| $20.00 | 60% | 100 | $2,000.00 |
| $15.00 | 50% | 100 | $1,500.00 |
Premium appointment setter leads
Professional appointment setting with call logs to Dreams Cloud.
Our premium appointment setter service delivers high-touch lead qualification. Each lead receives 8 professional calls, message leaving, and complete call logs synced to your Dreams Cloud account for full transparency and follow-up tracking.
Price per lead
$50.00
Your split
40%
Minimum order
100
Service features
- 8 calls per lead
- Message leaving included
- Call logs sent to Dreams Cloud
Tier details
Premium appointment setter pricing
The estimated minimum buy is based on the 100-lead minimum. All leads include Dreams Cloud integration.
| Price per lead | Your split | Calls per lead | Minimum buy |
|---|---|---|---|
| $50.00 | 40% | 8 | $5,000.00 |
Campaign budget and management pricing
Daily ad budgets, commitment terms, and management fees in one view.
This section outlines campaign operating terms for digital lead generation. Campaigns can run from $20.00 to $500.00per day, require a $25,000.00 commitment, and are paid weekly in advance so delivery and follow-up stay consistent.
Daily budget range
$20.00–$500.00
Commitment
$25,000.00
Billing cadence
Weekly
Included service
All lead campaigns include AI follow-up and weekly training, helping campaigns move faster from inquiry to appointment and sales conversation.
Management fees
Fee structure by monthly campaign size
Fees are based on monthly campaign spend thresholds and apply to ongoing management.
| Monthly campaign spend | Management fee | Billing note |
|---|---|---|
| $5,000.00 and above | 25% | Campaign commitment paid weekly in advance |
| Under $5,000.00 | 35% | Campaign commitment paid weekly in advance |